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Magnolia Brewing - Dogpatch, 2505 3rd Street, San Francisco, CA, USA

Date and Time

Thursday, August 15 2019 - 6 PM

Event Details

San Francisco is experiencing a major transformation along its central waterfront. What has been an inaccessible, largely vacant industrial site, is being transformed into a neighborhood that honors its industrial history and sparks creativity.

Pier 70 is a 69-acre historic industrial district along San Francisco’s waterfront. It encompasses public open space, mixed-use development, a maritime ship repair facility and rehabilitation of significant historic resources. Please join SPIRE in exploring this fascinating and massive redevelopment project that will include a presentation, tour and reception at Magnolia Brewing Co in Dogpatch.

Drawing inspiration from the site’s rich industrial history and the creative energy of the neighborhood, Laura Crescimano, founder of SITELAB and lead urban designer for Pier 70, will share the project vision, its new approach to design standards, and how the process – from deep engagement to temporary events – created a sense of place and community far before this once inaccessible industrial waterfront has its first building built.

Laura will be joined by Kelly Pretzer, Senior Development Director at Brookfield Properties Development. Kelly has worked exclusively on the Pier 70 development for the past six years, managing all aspects of entitlement and implementation. We'll hear about this process, how Kelly managed the successful Pier 70 ballot measure that garnered an unprecedented 73% approval, and learn some interesting details about ongoing infrastructure construction and the partnership with the Port of San Francisco.

Also joining us will be James Madsen ('07), Partner, Orton Development. Orton was awarded the opportunity to develop the 20th Street Historic Buildings in partnership with the Port of San Francisco. Part of the 69-acre Pier 70 Master Plan, Historic Pier 70 is comprised of eight historic office and industrial buildings along 20th Street east of Illinois Street, totaling 300,000 square feet on five acres. James will tell us about the historic aspect of these buildings, discuss some of the challenges with historic rehabilitation and share some of the unique aspects of the deal, such as the long-term ground lease and the public-private partnership with the Port of San Francisco.

Laura, Kelly and James will share the vision and creative process for this massive redevelopment, and how they embraced the complex physical, political, environmental, historic and cultural aspects of this unique site and the adjoining Dogpatch district. They'll also take us on a tour where we’ll have the opportunity to see the vision for some of the public spaces, view some completed buildings and walk through one of the buildings under construction.

We'll begin and end our event at Magnolia Brewing Co. where we'll enjoy some locally brewed craft beer and locally inspired pub cuisine.

This event is open to all SPIRE members and guests.


Laura Crescimano, Founder, SITELAB

Laura’s projects range from the Kendall Square Public Realm Plan for Cambridge, MA to Pier 70, a 35-acre acre mixed-use development on San Francisco’s waterfront. Laura’s work investigates the social and political power of space. Her projects range from Pier 70, where she is leading a multidisciplinary design team through the design and entitlement of a thirty-five acre mixed-use development in a historic industrial district of San Francisco to a 300-pixel infographic for the Silicon Valley homeless services non-profit Destination Home. Prior to forming SITELAB, Laura was an Associate at Gensler, an international architecture firm where she worked on projects for UCSF, Kaiser Permanente, Hewlett-Packard, Sonoma County, and the US General Services Administration. She has written and lectured on placemaking, art in cities, temporary urbanism, and the urban impacts of the way we work. She teaches on Design and Activism at UC Berkeley.

Laura earned her Masters of Architecture from Harvard. Laura serves on the board of The Greenhouse Project and, from 2010-2012, on the Board of Directors for AIA San Francisco.

James Madsen ('07), Partner, Orton Development

James Madsen ('07) joined Orton Development in 2007, and has since redeveloped over a million square feet, including office, industrial, and flex space, with a focus on adaptive reuse and historic rehabilitation. James is the managing partner of ODI’s San Francisco office, and is responsible for new acquisitions and overseeing ongoing redevelopment efforts in multiple states.

Kelly Pretzer, Senior Development Director, Brookfield Properties Development

Kelly Pretzer is a Senior Development Director at Brookfield Properties Development. Over the past six years, she has worked exclusively on the Pier 70 development, managing all aspects of entitlement and implementation. Key areas of responsibility include managing the successful Pier 70 ballot measure (garnering 73% approval – an unprecedented margin) and certifying the Pier 70 Environmental Impact Report (in less than 24 months – one of the quickest CEQA processes for a project of this size in San Francisco). Kelly also managed the drafting and approval of all Pier 70 planning documents, including the Design for Development, Transportation Plan, and Sustainability Plan.

Subsequent to the successful entitlement of the Pier 70 project, Kelly has divided her time between horizontal and vertical implementation of the project. On the vertical side, she is currently responsible for the development of two residential buildings – one adaptive reuse and one new construction. Alongside the broader horizontal team, Kelly continues to lead drafting of several key implementation agreements (VCA, Master CC&Rs) as well as facilitate design review and parcel disposition position for all vertical development parcels.

Prior to joining Brookfield Properties, Kelly served as Project Manager at the San Francisco Office of Economic and Workforce Development, working on public-private partnerships, including the Treasure Island and Hunters Point Shipyard projects. She also spent a period of time as the Deputy Director of Legislative Affairs under Mayor Edwin M. Lee, managing all state and federal legislation on behalf of the City of San Francisco.