2026 SREC Spring Retreat
Placemaking: From Idea to Place
Step into Sonoma wine country with fellow SREC members and Stanford alumni leaders in real estate for the 2026 SREC Spring Retreat
at the stunning Montage Healdsburg
. This year’s theme, Placemaking: From Idea to Place
, explores how visionary ideas evolve into thriving communities.
Discover how thoughtful planning, destination hospitality brands, and ambitious initiatives such as Esmeralda
and California Forever
are shaping the places of tomorrow.
Experience placemaking firsthand through project tours, shared meals, and Sonoma wine tastings while reconnecting with peers and exchanging ideas in the beautiful wine country. The retreat also includes a special dinner at Folia
, Charlie Palmer’s celebrated Healdsburg restaurant, featuring a menu crafted exclusively for the SREC.
Because we must finalize commitments in advance, registrations will be non-refundable once confirmed.
Partners and spouses are warmly welcome to attend the retreat.
AGENDA
(Pricing below)
Tuesday Evening, May 26 (SREC Only)
Montage Healdsburg
6:00 – 6:45 PM | Cocktails
6:45 - 9:00 PM | Welcome Dinner
Wednesday, May 27
Montage Healdsburg
8:00 – 8:30 AM | Breakfast
Morning Program
8:30 - 11:30 AM | Morning Program | Placemaking: From Idea to Place
Hospitality as Placemaking: Building Destination Brands
Jason Herthel ('97) - President and COO, Montage International
Esmeralda - Designing New Communities: Technology, Governance, and the Future of Place
Devon Zuegel (’16) -
Founder & CEO of Esmeralda Institute & Esmeralda Land Company
California Forever - Building the Next American City
Jan Sramek - Founder & CEO, California Forever
11:30 AM – 12:45 PM | Lunch at Montage Healdsburg
1:00 PM | Leave for Mill District Project Tour (by bus)
Mill District Project Tour
1:15 - 2:15 PM | Mill District Project Tour
2:15 PM | Leave for Jordan Vineyard & Winery (by bus)
Wine Tours
2:45 - 3:45 PM | Tour & Tasting at Jordan Vineyard & Winery
3:45 PM | Leave for Robert Young Winery (by bus)
4:15 - 5:15 PM | Tasting at Robert Young Winery
5:15 PM | Leave for Montage Healdsburg (by bus)
Montage Healdsburg
5:30 - 6:15 PM | Break at Montage Healdsburg
6:15 PM | Leave for Appellation Hotel (by bus)
Appellation Healdsburg | Hotel Tour & Dinner
6:30 - 7:15 PM | Tour
7:15 - 9:15 PM |
Dinner at Folia, Charlie Palmer’s signature restaurant, featuring a specially crafted menu for the SREC group (SREC only)
9:15 PM | Return to Montage Healdsburg (by bus)
Thursday Morning, May 28
Montage Healdsburg
8:00 – 9:00 AM | Breakfast
Optional activity
10:00 AM - TBD | Golf and Lunch
at
Mayacama
PRICING
Tuesday: Cocktails & Dinner - $475
Wednesday: Breakfast & Morning Program - $235
Wednesday: Lunch - $170
Wednesday: Project Tour & Winery Visits - $290
Wednesday: Appellation Hotel Tour & Dinner at Folia - $325
Thursday: Breakfast - $130
