2026 SREC Spring Retreat
Placemaking: From Idea to Place
Join SREC members at the 2026 SREC Spring Retreat in Sonoma County. Because this year’s retreat is taking place in Northern California, we’re pleased to welcome SREC Emerging Leaders (EL) to join select portions of the program as space allows and connect with the SPIRE community.
This year’s theme, Placemaking: From Idea to Place , explores how visionary ideas evolve into thriving communities. Through conversations with industry leaders, project tours, shared meals, and Sonoma wine tastings, participants will explore how ideas become places while exchanging perspectives with peers in the beautiful setting of the wine country.
Limited EL spots are available. To secure your place, registrations will be handled on a first-come, first-served basis. Because we must finalize commitments in advance, registrations will be non-refundable once confirmed.
AGENDA (pricing and lodging below)
Wednesday, May 27
Montage Healdsburg
8:00 – 8:30 AM | Breakfast
Morning Program
8:30 - 11:30 AM | Morning Program | Placemaking: From Idea to Place
Hospitality as Placemaking: Building Destination Brands
Jason Herthel ('97) - President and COO, Montage International
Esmeralda - Designing New Communities: Technology, Governance, and the Future of Place
Devon Zuegel (’16) - Founder & CEO, Esmeralda Institute
California Forever - Building the Next American City
Jan Sramek - Founder & CEO, California Forever
11:30 AM – 1:00 PM | Lunch at Montage Healdsburg
1:15 PM | Leave for Mill District Project Tour (by bus)
Mill District Project Tour
1:30 - 2:30 PM | Mill District Project Tour
2:30 PM | Leave for Jordan Vineyard & Winery (by bus)
Wine Tours
3:00 - 4:00 PM | Tour & Tasting at Jordan Vineyard & Winery
4:00 PM | Leave for Robert Young Winery (by bus)
4:30 - 5:30 PM | Tasting at Robert Young Winery
5:30 PM | Leave for Montage Healdsburg (by bus)
Appellation Healdsburg | Hotel Tour
6:30 - 7:15 PM | Tour
PRICING
Wednesday: Breakfast & Morning Program - $235
Wednesday: Lunch - $170
Wednesday: Project Tour & Winery Visits - $290
LODGING
For those wishing to stay nearby, a preferred rate of $325 per night
is available at Appellation Healdsburg
.
Booking Link:
HERE
Address:
101 Dovetail Ln, Healdsburg, CA 95448
Rate:$325/night + taxes and fees
Details:
Rate valid for Deluxe King and Deluxe Queen/Queen rooms
Deadlines and Terms:
A limited number of rooms are available at this rate on a first-come, first-served basis. Reservations cancelled within 48 hours of check-in will incur a charge of one night’s room and tax.
